MTB Cycle Yorkshire's existing website was in dire need of a refresh; the business has come a long way since its inception, and the current site wasn't portraying the right message to customers. After discussing Iain's plans for the business and refining his brand we decided a complete re-think of the website was needed, starting with the content. I simplified the site's structure whilst putting in place a simple content strategy document to ensure quality content going into the future. The new design immediately informs visitors what MTB Cycle Yorkshire does, and the booking process has been simplified and streamlined.
Content strategy, information architecture, design
New site still in development. Old site available at www.mtbcycleyorkshire.co.uk